By April 3, 2010 Read More →

Are your best ideas the ones that stink?

This April Fool’s gag about Kodak’s new “aromatography” almost had
me there for a minute.

Because despite how outrageous the idea, it’s actually kind of plausible.  Why not have photos that emit an aroma?

Or if not an aroma, perhaps a sound?  Or music? Or a story?

It’s this kind of thinking–imagining the dumbest, most ridiculous, most obnoxious ideas–that often leads to true innovation.

So next time you have a bad idea, just blurt it out.

Could be the smartest thing you’ve ever done.

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