Tag: strategy

Creating A Company Vision
By June 4, 2019 Read More →

Creating A Company Vision

Everyone seems to agree that for an organization to succeed, you need to have a company vision. A vision is the source, we’re told, from which all strategies and actions flow, the foundation upon which everything else is built. Sounds logical. But it raises some thorny questions. “Company Vision” is a problematic term What exactly do we […]

Posted in: creativity, featured article, Leadership
Combatting Global Brand Entropy
By September 23, 2010 Read More →

Combatting Global Brand Entropy

If you’ve already gone global, you know the scenario.  For newbies, it goes something like this: You invest an enormous amount of time, capital and brainpower rallying your company around a global brand strategy.  Consensus erodes, however, when it comes time to implement your worldwide campaign.  Your colleagues overseas inform you that, despite the merits of […]

Posted in: Articles, branding