Everyone seems to agree that for an organization to succeed, you need to have a company vision. A vision is the source, we’re told, from which all strategies and actions flow, the foundation upon which everything else is built. Sounds logical. But it raises some thorny questions. “Company Vision” is a problematic term What exactly do we […]
There are a number of fundamental problems at the heart of qualitative research that call into question the value of the discipline itself. For starters, the sample is never large enough to be statistically meaningful. Most of the assignments I’ve been involved with over the years range between 6 and 30 respondents. Scientifically speaking, this […]
A few years before his death in 2004, Charlie Rose interviewed Henri Cartier- Bresson at his home in Paris. For years, Carier-Bresson had already been recognized as one of the greatest photographers of his time, having produced an uncanny amount of photographic masterpieces. Rose was curious as to how Cartier-Bresson went about his work. “What’s the […]
You may have heard about the controversy now raging among film and video editors over Apple’s launch of the latest version of its flagship editing software, Final Cut Pro. A debate of this kind, which would normally be confined to the relatively closed world of video professionals, has even made its way to Fortune Magazine and […]
Everyone seems to agree that listening is important. On Amazon you’ll find loads of books about it. And the web is overflowing with sites and articles about listening. There are 21-step programs. 13-step programs. 9-step programs. 6-, 5- and even a 4-step program (for those aspiring listeners, I assume, who are pressed for time).Some promote “anthropological […]
If you’ve already gone global, you know the scenario. For newbies, it goes something like this: You invest an enormous amount of time, capital and brainpower rallying your company around a global brand strategy. Consensus erodes, however, when it comes time to implement your worldwide campaign. Your colleagues overseas inform you that, despite the merits of […]
