Tag: ideas

Combatting Global Brand Entropy
By September 23, 2010 Read More →

Combatting Global Brand Entropy

If you’ve already gone global, you know the scenario.  For newbies, it goes something like this: You invest an enormous amount of time, capital and brainpower rallying your company around a global brand strategy.  Consensus erodes, however, when it comes time to implement your worldwide campaign.  Your colleagues overseas inform you that, despite the merits of […]

Posted in: Articles, branding
The Creativity Crisis
By July 10, 2010 Read More →

The Creativity Crisis

For the first time, research shows that American creativity is declining. What went wrong—and how we can fix it. Reprinted from Newsweek.com Back in 1958, Ted Schwarzrock was an 8-year-old third grader when he became one of the “Torrance kids,” a group of nearly 400 Minneapolis children who completed a series of creativity tasks newly designed […]

Don’t just sit there. Create something.
By June 10, 2010 Read More →

Don’t just sit there. Create something.

The story goes like this: The great Henri Matisse was teaching painting to a group of students in Paris. He asked the class: “who here wants to become a great painter”? All of the students raised their hands enthusiastically. “Then what are you doing here?,” the Master responded. “Go home and paint.” The point here is […]

Posted in: Articles, creativity
Are your best ideas the ones that stink?
By April 3, 2010 Read More →

Are your best ideas the ones that stink?

This April Fool’s gag about Kodak’s new “aromatography” almost had me there for a minute. Because despite how outrageous the idea, it’s actually kind of plausible.  Why not have photos that emit an aroma? Or if not an aroma, perhaps a sound?  Or music? Or a story? It’s this kind of thinking–imagining the dumbest, most ridiculous, most obnoxious ideas–that […]

Posted in: Articles, creativity