Tag: dumb

Are you dumb enough to be creative?
By December 7, 2018 Read More →

Are you dumb enough to be creative?

In my seminars and workshops on creative problem solving, I spend a lot of time emphasizing the value of being an idiot. Because in the all-important opening phase of the creative process, which I call “making a mess,” stupidity is your greatest asset. This is not the time for clarity, precision or cleverness. Rather it’s the time […]

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Are your best ideas the ones that stink?
By April 3, 2010 Read More →

Are your best ideas the ones that stink?

This April Fool’s gag about Kodak’s new “aromatography” almost had me there for a minute. Because despite how outrageous the idea, it’s actually kind of plausible.  Why not have photos that emit an aroma? Or if not an aroma, perhaps a sound?  Or music? Or a story? It’s this kind of thinking–imagining the dumbest, most ridiculous, most obnoxious ideas–that […]

Posted in: Articles, creativity