Tag: culture

Combatting Global Brand Entropy
By September 23, 2010 Read More →

Combatting Global Brand Entropy

If you’ve already gone global, you know the scenario.  For newbies, it goes something like this: You invest an enormous amount of time, capital and brainpower rallying your company around a global brand strategy.  Consensus erodes, however, when it comes time to implement your worldwide campaign.  Your colleagues overseas inform you that, despite the merits of […]

Posted in: Articles, branding
Is the Web killing Creativity?
By July 7, 2010 Read More →

Is the Web killing Creativity?

In his provocative new book, The Shallows, Nicholas Carr argues that the internet is changing the way we think. Citing numerous scientific studies, Carr asserts that spending extended periods of time on the internet, with its perpetual interruptions and distractions, decreases our ability to concentrate, lessens our reading comprehension and makes it harder for us to […]

Posted in: Articles, creativity