Is imitation the highest form of profitability?
We often think that creative problem-solving must result in something entirely new. That it’s all about game changers, disruptions and paradigm shifts.
A recent study in the Harvard Business Review begs to differ. Imitation, it argues, “can actually be more important to business growth than innovation.”
But there might be an even more surefire route to success. It’s summed up in the following saying, whose mysterious origin has been attributed to countless numbers of great creative thinkers, from Igor Stravinksy to Mark Kostabi:
“Amateurs copy. Professionals steal.”
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