Creativity means taking out the garbage

One of the most misunderstood elements of creativity is the importance of editing.

Sure, creativity is about generating ideas. But at the end of the day it’s just as much about culling though those ideas and separating what’s good from what’s not.

(Composer Chris McHale discussed eloquently in a brief video posted here earlier this year.)

In Carmine Gallo’s The Innovation Secrets of Steve Jobs, the importance of editing is discussed not only in the context of design, but in context of making business decisions.

Fast Company has published an excerpt of the book, and you can read it here.