We usually don’t speak of critical thinking and storytelling in the same breath. But critical thinking is key to storytelling in a number of ways. Before we explore them, it might be best to review what we mean by critical thinking in the first place. In short, critical thinking is an approach to determining whether […]
A lot has been made about the importance of brand storytelling. Which begs the question: what exactly is brand storytelling? Moreover, is “storytelling” even the right word to describe what a brand does or should be doing? Is Brand Storytelling Just A Buzzword? We tend to think of “stories,” after all, as narratives that have a […]
Communication skills are crucial to your success in our new digital world. For one, we’re collaborating more than ever. Ideas, information and feelings need to be accurately exchanged. Moreover, we’re all broadcasters now. Each of a us a brand, telling our story. And we’ve got a dizzying number of platforms through which to communicate. On top of that, […]
Let me introduce a new kind of “soft” researcher that I predict may be in increasing demand: a “CreaSearcher,” someone who combines creative and qualitative research, bridging what has traditionally been a gap between the two.
There are a number of fundamental problems at the heart of qualitative research that call into question the value of the discipline itself. For starters, the sample is never large enough to be statistically meaningful. Most of the assignments I’ve been involved with over the years range between 6 and 30 respondents. Scientifically speaking, this […]
With the ever-increasing use of video in meeting, presentations and training, here are some basic principles to ensure that your film is successful. Let video do what it does best: Movies are best at telling stories and providing your presentation with a human dimension. Use video only to offer something the rest of your presentation […]
