Articles

A New Kind Of Corporate Training
By April 6, 2021 Read More →

A New Kind Of Corporate Training

In a world of constant change, ongoing corporate training becomes essential to corporate success. It’s critical to the success of the individual as well as the organization. And key to contemporary corporate training is education in skills like creativity, storytelling and critical thinking. The Creative Organization helps people at all levels of an organization acquire and improve those […]

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Creativity and Economic Survival I Do humans still matter?
By December 5, 2020 Read More →

Creativity and Economic Survival I Do humans still matter?

Your economic survival is threatened by machines and outsourcing. This was explored to considerable extent in Daniel Pink’s brilliant book, A Whole New Mind. Pink notes what is becoming increasingly obvious: many jobs formerly done by Americans can now be done cheaper and faster by machines or labor outsourced overseas to low-wage workers. Simply put, […]

“CreaSearchers”—the future of market research?
By September 13, 2019 Read More →

“CreaSearchers”—the future of market research?

Let me introduce a new kind of “soft” researcher that I predict may be in increasing demand: a “CreaSearcher,” someone who combines creative and qualitative research, bridging what has traditionally been a gap between the two.

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Environmental Cues that Boost Creativity
By January 16, 2019 Read More →

Environmental Cues that Boost Creativity

For most of human history creativity was something that came from the muses; it was about flashes of insight from another world.

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Are you dumb enough to be creative?
By December 7, 2018 Read More →

Are you dumb enough to be creative?

In my seminars and workshops on creative problem solving, I spend a lot of time emphasizing the value of being an idiot. Because in the all-important opening phase of the creative process, which I call “making a mess,” stupidity is your greatest asset. This is not the time for clarity, precision or cleverness. Rather it’s the time […]

Is qualitative research a waste?
By August 1, 2018 Read More →

Is qualitative research a waste?

There are a number of fundamental problems at the heart of qualitative research that call into question the value of the discipline itself. For starters, the sample is never large enough to be statistically meaningful. Most of the assignments I’ve been involved with over the years range between 6 and 30 respondents.  Scientifically speaking, this […]

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