
Author Archive: David Intrator
David Intrator is a creative and strategic consultant with over 25 years experience both in the U.S. and abroad. As an award-winning writer and filmmaker, he offers practical, real-world insights into the challenges facing any organization that wishes to be more creative in its thinking and its actions. He is based in New York City and was educated at Harvard University.

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Your economic survival is threatened by machines and outsourcing. This was explored to considerable extent in Daniel Pink’s brilliant book, A Whole New Mind. Pink notes what is becoming increasingly obvious: many jobs formerly done by Americans can now be done cheaper and faster by machines or labor outsourced overseas to low-wage workers. Simply put, […]
Communication skills are crucial to your success in our new digital world. For one, we’re collaborating more than ever. Ideas, information and feelings need to be accurately exchanged. Moreover, we’re all broadcasters now. Each of a us a brand, telling our story. And we’ve got a dizzying number of platforms through which to communicate. On top of that, […]
Let me introduce a new kind of “soft” researcher that I predict may be in increasing demand: a “CreaSearcher,” someone who combines creative and qualitative research, bridging what has traditionally been a gap between the two.
Everyone seems to agree that for an organization to succeed, you need to have a company vision. A vision is the source, we’re told, from which all strategies and actions flow, the foundation upon which everything else is built. Sounds logical. But it raises some thorny questions. “Company Vision” is a problematic term What exactly do we […]
One of the persistent misunderstandings about creative inspiration is that it is a passive experience. We wait for inspiration to strike, so goes the myth, and when it does we go about furiously documenting it in our novel, painting or whatever it is we’re hoping to create. The fact of the matter is that creative […]
For most of human history creativity was something that came from the muses; it was about flashes of insight from another world.