
Author Archive: David Intrator
David Intrator is a creative and strategic consultant with over 25 years experience both in the U.S. and abroad. As an award-winning writer and filmmaker, he offers practical, real-world insights into the challenges facing any organization that wishes to be more creative in its thinking and its actions. He is based in New York City and was educated at Harvard University.

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We usually don’t speak of critical thinking and storytelling in the same breath. But critical thinking is key to storytelling in a number of ways. Before we explore them, it might be best to review what we mean by critical thinking in the first place. In short, critical thinking is an approach to determining whether […]
Throughout the business community there’s no shortage of discussion about the importance of creativity for both corporate and personal success. In fact, it’s increasingly viewed as a core competency. As a creative professional, I couldn’t agree more. So I’d like to outline some of the obstacles to creativity, what might be keeping you or your company […]
In a recent episode of Sam Harris’ Waking Up podcast, author and futurist Kevin Kelly claimed that the most important skill contemporary education can offer is learning how to learn. As technology changes at an ever-increasing pace, Kelly argues, we’ll all be perennial “newbies,” forever required to master new competencies which themselves will soon become […]
Rote learning gets a bad rap. We associate it with 19th-century one-room school houses, conformity and a lack of critical thinking. Today’s educational approach is more enlightened, we tell ourselves, as we now teach people “how to think” rather than just “cramming them with facts.” The attack on rote learning, however, reveals a misunderstanding about what […]
Search Google for “Training To Think Outside The Box” and you’ll get close to 10 million results. An overabundance of articles, seminars and workshops will instruct you on the myriad ways to overcome the box-like constraints that are keeping you or your company from reaching its true creative potential. There’s just one problem: Creativity is […]
A lot has been made about the importance of brand storytelling. Which begs the question: what exactly is brand storytelling? Moreover, is “storytelling” even the right word to describe what a brand does or should be doing? Is Brand Storytelling Just A Buzzword? We tend to think of “stories,” after all, as narratives that have a […]